When recognized companies and brands need a "fixer" they call Richard Henry. Progresso Soup called when they were losing $14 million a year. Within the first year, the losses had stopped and turned into a $15 million profit.
It happened again and again—Pillsbury, Old Paso, Green Giant, Swiss Miss, Underwood Devil Ham, Campbell's Soups, etc. For most of us, our analysis stops with "it tastes good," but Richard knows the "why and how" of how brands get into our homes and pantries.
Before 1988, when he started his own marketing and advertising agency, Richard worked at Bozell as the senior vice president of creative services. Always creative, he worked in Los Angeles in the motion picture industry before moving to Minneapolis. "Suzie and I wanted to raise our kids outside LA," he says. The two travel a lot: Europe, Morocco, central America, and that’s just in the last year.
"Non-profits are a lot like the brands I work with," Richard says. "Often, they simply need a fresh pair of eyes on their problem."